Saha Group Collaborates with Japan’s Fast Beauty to launch “fufu” Salons Hair Coloring Experience

Saha Group, a leading Thai conglomerate, has joined with Fast Beauty, Japan's top hair coloring salon chain, to launch 'fufu', a new wave of hair coloring experiences in Thailand. This collaboration aims to meet the needs of customers who love hair coloring, including both fashion-conscious customers seeking trendy shades and those desiring natural tones to cover grays. Additionally, it creates tremendous job opportunities and incomes for Thai hairdressers and contributes to being a part of the beauty salon industry in Thailand.

Mr. Pipope Chokwatana, Director of Saha Pathana Inter-Holding Public Company Limited, stated "For over 80 years, Saha Group has been an integral part of Thai society by creating and delivering quality products to meet the needs of all consumer groups. We continuously contribute and develop various businesses for Thai society, such as food, fashion industry and beauty salon. Beauty salons have a significant impact on the lifestyle and daily lives of Thai people. The upcoming 'fufu' hair coloring salons in Thailand, is the collaboration between Saha Group and Fast Beauty, aim to meet the demands of customers who enjoy hair coloring, whether it’s trendy fashion shades or natural tones to cover gray hair. Utilizing modern, safe, and standardized products, the entire coloring process employs specific techniques from Fast Beauty, Japan, ensuring beautiful, consistent, radiant, and soft hair results. The service is also convenient and timesaving, thanks to an IT platform and mobile application that streamlines the booking and consultation process, all at an affordable price accessible to all customers."

Mr. Pipope also stated, "Besides the foundation of exceptional service, Saha Group is also committed to develop the Thai beauty salon business by creating jobs and incomes for Thai hairdressers interested in joining the Hair Stylist team at 'fufu' salons in Thailand. We aim to equip and train Thai hairdressers with new skills in hair coloring and hair care techniques from Japanese experts through upcoming training courses. These courses will benefit not only our partner salons but also general beauty salons and any interested Thai hairdressers."

Mr. Ken Takahashi, President and Founder of Fast Beauty Co., Ltd., stated, "Fast Beauty operates over 130 'fufu' hair coloring salons in Japan, providing hair coloring services that offer customers an impressive experience. Our services ensure that customers receive their desired hair shades without causing irritation or damage to the scalp and hair. Our professional, swift service in affordably priced, making us the number one hair coloring salon in Japan. We are thrilled to bring our expertise and affordable, high-quality hair coloring services to Thai market, along with our range of hair care products available through our e-commerce website as well."

"For 'fufu' hair coloring salons in Thailand, we will offer comprehensive care and services, including trendsetting hair coloring techniques for working individuals and natural-looking gray coverage for mature clients, maintaining the same high standards as in Japan. We are confident that our services will bring happiness to every Thai customer, delivering beautiful, strong hair in their chosen shade with quick good service and great value," Mr. Ken Takahashi concluded.